Define the accounts to track
Competitors, niche creators, media and authority accounts whose audience overlaps your ICP.
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market engagement
Turn market engagement into qualified leads
Spot the people reacting to content from the accounts that matter in your space, then qualify them against your ICP.
the problem
Demographic filtering says nothing about intent
A list filtered by title, industry and size never reveals who is actively thinking about the topic today. Yet every day your ICP comments on and likes market content. Those signals are public, but no team has time to track them by hand.
how it works
Track engagement continuously
The engine collects likes and comments on the content these accounts publish. Each reaction is a public declaration of interest in a topic.
Qualify against your ICP
Every profile is enriched then compared to your ICP. The pool keeps only what fits, scored by engagement frequency.
under the hood
- 01
Pre-filter
Each commenter's headline is checked against the blacklist (competitors, in-house, bad fit). Matches are dropped before any enrichment, so before they cost anything.
- 02
Enrichment
The profile is completed: current role, company, seniority, tenure.
- 03
Deduplication
A profile seen across several posts or accounts forms a single lead.
- 04
ICP qualification
The profile is compared to the ICP, classed against a persona from the list, and filtered on allowed countries.
- 05
Scoring
A score out of 100 combines ICP fit and engagement (value per like or comment, repeat-engagement bonus). Below the threshold, the lead is discarded.
the lead as it arrives
Each lead lands in the board with all the context to act on it right away.
92décideurlive
Marie S.
CMO · Nuage
a réagi à « 5 angles de prospection » · 6 likes · 2 comm.
DM · brouillon
- Score / 100
- ICP fit and engagement combined, with the breakdown on hover.
- Persona
- Classed against one of the workspace personas.
- Engagement context
- The post the profile reacted to and what it commented.
- DM draft
- A personalized message generated in the team's voice, ready to edit.
From signal to lead, concretely
A profile likes and comments on several posts from a tracked account. exolead enriches it, compares it to the ICP, classes it against a persona and scores it. If it clears the threshold, it shows at the top of the board with the engaged post as context and a draft message. The rep only has to open the conversation on an already-warm topic.
what you get
The noise filtered out
Lurkers, peers and off-target profiles are discarded before they reach the board.
An obvious opening angle
Each lead arrives with the post it reacted to and what it commented.
A continuous flow
Leads arrive as engagement happens, deduplicated and rescored, not in a frozen export.
configurable
Tracked accounts
Choose the accounts to track and cap ingestion per account.
ICP and scoring
Tune the ICP rules, the ICP/engagement weighting and the value of each interaction.
Geographic filter
Restrict to allowed countries right at qualification.
Blacklist
Exclude headlines or companies known to be off-target.
frequently asked questions
- Do I need to connect my LinkedIn account?
- No. Detection runs server-side, with no extension to install and no access to the team's account.
- How are off-target profiles discarded?
- Each profile is enriched (role, company, seniority) then compared to the ICP defined in the workspace configuration.
- Which accounts can I track?
- Any public profile or page: competitors, niche creators, media, authority accounts whose audience overlaps your ICP.
- How is the score computed?
- A score out of 100 combining ICP fit (judged automatically) and engagement (LinkedIn interactions). The weighting and the value of each interaction are set in the workspace.
- Can I limit to certain countries?
- Yes. A geographic gate discards profiles outside the allowed countries at qualification.