Define your market keywords
The terms that reveal someone thinking about the topic: the problem, the category, competing solutions.
← solutions
keywords
Catch who is talking about the topic on LinkedIn
Track the posts that mention your market keywords, then keep only the profiles that match your ICP.
the problem
The topic is discussed daily, with no one listening
Potential buyers constantly comment on and like posts about the problem your offer solves. These interactions are public, but tracking by hand every post that contains the right keywords is impossible at scale.
how it works
Track the posts that contain them
The engine continuously surfaces posts mentioning those keywords, then collects likes and comments. Each reaction is a public sign of interest.
Qualify against your ICP
Every profile is enriched then compared to the ICP defined in the workspace. The pool keeps only what fits, scored by engagement frequency.
under the hood
- 01
Pre-filter
Each commenter's headline is checked against the blacklist (competitors, in-house, bad fit). Matches are dropped before any enrichment, so before they cost anything.
- 02
Enrichment
The profile is completed: current role, company, seniority, tenure.
- 03
Deduplication
A profile seen across several posts forms a single lead.
- 04
ICP qualification
The profile is compared to the ICP, classed against a persona from the list, and filtered on allowed countries.
- 05
Scoring
A score out of 100 combines ICP fit and engagement (value per like or comment, repeat-engagement bonus). Below the threshold, the lead is discarded.
the lead as it arrives
Each lead lands in the board with all the context to act on it right away.
92décideurlive
Marie S.
CMO · Nuage
a réagi à « 5 angles de prospection » · 6 likes · 2 comm.
DM · brouillon
- Score / 100
- ICP fit and engagement combined, with the breakdown on hover.
- Persona
- Classed against one of the workspace personas.
- Engagement context
- The post that contained the keyword and what the profile commented.
- Trigger keyword
- The tracked keyword that surfaced the post.
From keyword to lead
A profile comments on several posts containing the tracked keywords. exolead enriches it, compares it to the ICP, classes it against a persona and scores it. If it clears the threshold, it shows at the top of the board with the post and keyword as context. The rep opens the conversation on an already-warm topic.
what you get
The widest coverage
No need to know which accounts to follow: any post about the topic enters the radar, whoever the author is.
A tailored filter
The ICP is defined and adjusted by you. Lurkers and off-target profiles are discarded before they reach the board.
A continuous flow
Leads arrive as engagement happens, deduplicated and scored, not in a frozen export.
configurable
Tracked keywords
Define the keywords to track and cap ingestion per search.
ICP and scoring
Tune the ICP rules, the ICP/engagement weighting and the value of each interaction.
Geographic filter
Restrict to allowed countries right at qualification.
Blacklist
Exclude headlines or companies known to be off-target.
frequently asked questions
- How do I pick the right keywords?
- Guided setup suggests some from the website or a description of the business. The list stays editable at any time.
- Do I need to connect my LinkedIn account?
- No. Detection runs server-side, with no extension to install and no access to the team's account.
- How are off-target profiles discarded?
- Each profile is enriched (role, company, seniority) then compared to the ICP defined in the workspace.
- Can I limit to certain countries?
- Yes. A geographic gate discards profiles outside the allowed countries at qualification.